Brand Identity

/ BRANDING

We specialise in distinctive logos and strategy-led visual systems that create a clear, consistent and recognisable brand experience at every customer touchpoint.

01 STRATEGY
02 POSITIONING
03 IDENTITY
04 VISUAL SYSTEMS
05 BRAND GUIDELINES

Timeline

Price

2-4 weeks

From €1800

Start your project

Where strategy becomes identity

/ PROCESS

The chosen direction becomes a complete visual system, including the logo, colour palette, typography and key brand applications.

VISUAL IDENTITY

03

You receive an organised package of final files, ready for digital and print use, followed by one month of design support.

DELIVERY & SUPPORT

05

Every element is documented in a practical brand guide, ensuring clarity and consistency across all customer touchpoints.

BRAND GUIDELINES

04

DISCOVERY & ANALYSIS

We begin with a conversation and a detailed questionnaire to understand your business, audience, goals and competitive landscape.

01

Based on the research, I develop a clear visual direction that defines the mood, character and overall aesthetic of the brand.

CREATIVE DIRECTION

02

Personal approach

/ WHY LERAGRAPHICS

Your business gets my full attention. You work directly with me throughout the entire project. I take on no more than two projects at a time, allowing me to stay fully focused, closely involved and genuinely invested in your brand.

Frequently
asked
questions

/ FAQ’s

I work on a fixed-price basis, with the final scope and cost agreed upon after our initial conversation.
There are two core packages: Standard Brand Identity (€1,200) and Advanced Brand Identity (€1,800). Additional services, including social media design, presentation design, branded collateral and print-ready artwork, can be added depending on your business needs.

HOW IS PRICING STRUCTURED?

Both packages include a distinctive custom logo, a carefully selected brand typeface system, guidance on font licensing where required, and a cohesive colour palette.
Everything is brought together in a detailed, easy-to-use brand guidelines document, complete with practical recommendations and examples. You will also receive an organised set of final logo files in all formats required for digital and print use.
The Advanced Brand Identity package additionally includes brand strategy and positioning, as well as design concepts showing how the identity can be applied across selected brand touchpoints.

WHAT IS INCLUDED IN EACH PACKAGE?

Once we begin refining the selected concept, I do not limit the project to a fixed number of revision rounds. We continue working collaboratively within the agreed scope until the identity feels fully resolved and everyone is confident in the final result.
A significant change to an already approved direction or the addition of new deliverables may require an updated scope and fee.

HOW MANY REVISIONS ARE INCLUDED?

I work on no more than two projects at a time. Through experience, I have found this to be the ideal balance for maintaining full focus, thoughtful communication and consistent momentum throughout every project.

HOW MANY PROJECTS DO YOU TAKE ON AT ONCE?

Send me an email or complete the contact form to tell me a little about your project. We can communicate in whichever way feels most convenient for everyone involved.
We usually begin with an introductory online meeting. After that, most communication takes place via email, with additional calls arranged whenever needed.

HOW DO WE GET STARTED?

Let’s create
what comes next

Every thoughtful brand starts with a conversation. Tell me a little about your business, your idea and what you would like to create and I’ll get back to you with the next steps.

Tell me about your project

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valeria.vinnikova@leragraphics.com