Handing over your brand identity takes courage. I listen carefully, communicate openly, and make sure the whole experience feels grounded and supportive: from the first conversation to the final file.

Your goals, your concerns, your ambitions shape the work as much as your visual preferences do. That's what makes the difference between branding that looks good and branding that actually works.

I take on a limited number of projects at a time. This means you get my full attention, careful thinking, and timely communication throughout, not a slot in an overbooked schedule.

Every concept starts with research and strategy, built specifically for your business. The result is an identity that couldn't belong to anyone else.

We refine until it feels right. No round limits, no pressure to approve something that isn't there yet. A clear process keeps things moving, and you always feel heard.

I also collaborate with my husband, a web developer. When clients need both identity and a website, we work together as a team. Same vision, no handoff friction.

What I added was everything that makes my work special: genuine personal involvement, empathy, and branding built from scratch for each client. With Leragraphics, you get the discipline and strategic thinking of a large-scale operation combined with the care and attention.

Before starting my own studio, I spent over 10 years working across design and marketing at global companies like Adidas and Dell. That world gave me a lot: rigorous quality standards, strategic marketing thinking, and structured processes that actually deliver. I brought all of that with me when I went independent.

I'm Lera, founder of Leragraphics.
I create minimalist, strategic visual identities for entrepreneurs and small-to-mid-sized businesses across Europe.