Where stories begin
/ ABOUT THE PROJECT
LAZUR is a countryside hotel by the water, created for unhurried stays and time spent together. Surrounded by nature, it offers a quiet setting for the moments that become stories.
Industry: Hospitality / Countryside Hotel
Scope: Brand Identity, Art Direction, Print Design
Scope: Brand Identity, Art Direction, Print Design
Moments that unfold naturally and stay long after.
Their rhythm echoes unhurried conversations and the ease of a thoughtfully planned gathering.
Like water along the shore, the letters of Lazur’s wordmark flow gently into one another.
A quiet palette
Inspired by the changing tones of the lake, from pale morning light to deep blue at dusk.
Made for the moments we share
Restrained typography and a palette of calm, natural tones complement the hotel’s thoughtful design without drawing attention away from what matters most: the moments, people and conversations that bring the place to life.
A slower kind of stay
Thoughtful details and a sense of care that can be felt from the very first interaction with the brand.
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