A more personal way to discover a place
/ ABOUT THE PROJECT
Industry: Travel / Digital Product
Scope: Brand Strategy, Visual Identity, Brand Guidelines, Social Media Design
Scope: Brand Strategy, Visual Identity, Brand Guidelines, Social Media Design
Each recommendation offers a more personal way to experience a destination, while helping the people who know it best benefit more fairly from tourism.
Nookx connects travelers with locals to uncover the places guidebooks often miss: from quiet cafés and neighborhood streets to hidden viewpoints.
A nook is a hidden corner.
Every place has them.
We help you find them.
/ THE IDEA
The Nookx logo is built around the metaphor of an archway with light shining through it.
It represents how the travel app opens a path to places that usually remain hidden from most visitors, helping travellers discover overlooked corners through local knowledge.
It represents how the travel app opens a path to places that usually remain hidden from most visitors, helping travellers discover overlooked corners through local knowledge.
/ LOGO SYSTEM
/ SOCIAL MEDIA DESIGN
/ BRAND GUIDELINES
During the identity development, a distinctive visual language was created around the central metaphor. The brand guidelines bring together supporting graphic elements, the colour palette and typography, including the selected typefaces and detailed rules for their use across the app and other brand touchpoints.
/ BRAND APPLICATION
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