Rooted in cocoa. Built around people.
/ ABOUT THE PROJECT
SCOPE
ECAPR is a cocoa cooperative working across Côte d’Ivoire and Switzerland. The brand identity was created to reflect the people behind the product, its agricultural origins and a shared commitment to long-term growth.
The result is a warm yet structured visual system designed for clear communication across local and international markets.
The result is a warm yet structured visual system designed for clear communication across local and international markets.
Brand Strategy & Positioning,
Visual Identity, Brand Guidelines
Visual Identity, Brand Guidelines
Cocoa Cooperative
Côte d’Ivoire / Switzerland
Côte d’Ivoire / Switzerland
ECAPR
The client approached me with a clear request: a concise wordmark that could incorporate a subtle reference to cocoa without becoming overly illustrative.
As a B2B cooperative, ECAPR needed an identity that felt credible, functional and appropriate for international communication.
Practical application was equally important. The logo had to remain clear and recognisable in a single colour, at different scales and when printed directly onto the natural jute sacks used to transport the cocoa.
As a B2B cooperative, ECAPR needed an identity that felt credible, functional and appropriate for international communication.
Practical application was equally important. The logo had to remain clear and recognisable in a single colour, at different scales and when printed directly onto the natural jute sacks used to transport the cocoa.
Shaped by the product
/ LOGO DESIGN
This idea is reflected in the hand-drawn veins of the cocoa pod, bringing an organic, distinctly human detail to the otherwise concise wordmark.
The cooperative brings together more than 1,500 farmers, whose knowledge and hands shape every stage of the product’s journey. Alongside reliability and quality, the identity needed to express the human work behind the cocoa.
People are at the heart
Drawn from the origin
/ COLOUR PALETTE
Together, these colours connect the identity to the product’s origin and materials, while giving the brand a warm, grounded and professional character.
The colour palette is rooted in the natural environment of cocoa production: deep cocoa brown, the warm orange of ripe pods and the soft, light tone of natural jute.
Clean typography and structured layouts bring clarity and consistency to the identity, supporting ECAPR’s work across local and international markets. Organic graphic details and tactile photography balance this precision, keeping the visual language closely connected to cocoa, its place of origin and the people behind it.
Clear structure
/ VISUAL LANGUAGE
A clear system for every touchpoint
/ BRAND GUIDELINES
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