CONTACT ME
Hi, I am Lera.
Brand designer with 10 years of experience in corporate marketing, creating minimalist, thoughtful, and emotionally resonant design.
Let’s create together Hi, I am Lera.
Brand designer with 10 years of experience in corporate marketing, creating minimalist, thoughtful, and emotionally resonant design.
Design that works.
I’m a brand identity designer with a marketing mindset.
Before stepping into design, I spent years inside the marketing engines of Adidas and Dell and learned that great branding is all about strategy, clarity and connection. Every detail tells your story and builds genuine trust with your audience.
I believe in thoughtful, timeless design, created with empathy and intention.
Each brand I craft is personal, clear, and deeply human.
Before stepping into design, I spent years inside the marketing engines of Adidas and Dell and learned that great branding is all about strategy, clarity and connection. Every detail tells your story and builds genuine trust with your audience.
I believe in thoughtful, timeless design, created with empathy and intention.
Each brand I craft is personal, clear, and deeply human.
Why work with me
Creating meaningful brand identities for teams who value clarity, emotion, and real human design.
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Fast Results
You’ll get your ready-to-use logo just 5 days after placing your order: quick, smooth, and stress-free. -
No AI. Just Human Creativity
Every logo is hand-crafted from real ideas: minimalist on the surface, but rich in meaning underneath. -
10+ Years in Marketing
With experience at Adidas and Dell, I know how strong brands are built through strategy, storytelling, and design that communicates real values. -
Personal Involvement
I’m deeply empathetic and personally invested in every project I take on.
Your story matters to me, and I’ll make sure your brand identity truly feels like you.
Human-Made Logo & Brand Identity Design for Startups and Founders
A selection of human-made logo and brand identity projects created for startups and small businesses in Europe and worldwide from first idea to final brandbook presentation.
Furniture Brand Identity & Logobook
The project included:
• Logo • Font pairing • Color palette • Package • Promo materials • Social media
The client approached us to rebrand their company, a producer of synthetic rattan and furniture made of it.
Because these pieces are all about comfort and leisure, the visual identity was crafted
to reflect tranquility, harmony, and a warm, welcoming vibe, inviting people to slow down and enjoy the moment.
The logo is a minimalist symbol inspired by a coiled strand of rattan, simple yet distinctive.
• Logo • Font pairing • Color palette • Package • Promo materials • Social media
The client approached us to rebrand their company, a producer of synthetic rattan and furniture made of it.
Because these pieces are all about comfort and leisure, the visual identity was crafted
to reflect tranquility, harmony, and a warm, welcoming vibe, inviting people to slow down and enjoy the moment.
The logo is a minimalist symbol inspired by a coiled strand of rattan, simple yet distinctive.
Bank Rebranding and Brandbook
The project included:
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
Bank Rebranding and Brandbook
The project included:
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
Coffeehouse Branding Project
This project includes:
• Logo • Font pairing • Color palette • Pattern • Package • Staff uniform
It's a small & cozy coffee shop with a positive, friendly atmosphere, delicious coffee, and a bright design. It's a brand-new coffee shop, so the customer asked to develop the minimum brand identity items set.
The customer appreciates the forms' simplicity and the colors' pureness. It was important to underline the sunny mood in the design which is not loaded with meaning. The chosen colors are bright but not flashy. They are cozy but contrast, inspire creativity, and create a positive atmosphere. All of them match perfectly with each other and give us the possibility to combine them in interesting ways.
The logo also emphasizes the customer's values & consists of easy-formed stripes. This solution will help the logo become well-known and customize its details to create designs for other items to combine them into a single corporate style.
• Logo • Font pairing • Color palette • Pattern • Package • Staff uniform
It's a small & cozy coffee shop with a positive, friendly atmosphere, delicious coffee, and a bright design. It's a brand-new coffee shop, so the customer asked to develop the minimum brand identity items set.
The customer appreciates the forms' simplicity and the colors' pureness. It was important to underline the sunny mood in the design which is not loaded with meaning. The chosen colors are bright but not flashy. They are cozy but contrast, inspire creativity, and create a positive atmosphere. All of them match perfectly with each other and give us the possibility to combine them in interesting ways.
The logo also emphasizes the customer's values & consists of easy-formed stripes. This solution will help the logo become well-known and customize its details to create designs for other items to combine them into a single corporate style.
Every project is unique, but the process is always clear and thoughtful.
My goal is to make branding easy and transparent for you, while creating a design that truly reflects your values, goals, and audience. From research to final delivery: you always know what’s happening and why.
Brand & Market Research
I start with an in-depth analysis of your brand, audience, and competitors. I’ll send you a detailed questionnaire to help me define what makes your business unique and how to translate it into a strong visual identity.
Direction Alignment
I create a moodboard, a curated collection of visuals that convey the tone and personality of your future brand. We discuss it together to make sure we’re aligned on the creative direction.
Concept Development
I design the first identity concepts, including logo, color palette, and typography: all integrated into a cohesive visual system.
Logo Originality Check
Before presenting the concepts, I verify logo uniqueness through the Global Database to ensure your design is original and protected.
Concept Presentation
You receive two refined, near-final logo concepts presented with mockups showing how each design looks in real-life applications (packaging, stationery, social media, etc.).
Finalization
Once you select your preferred concept, I refine and develop all logo variations: color, black & white, and simplified versions for different use cases.
Delivery of Final Files
After final approval, you receive the complete set of all finalized designs in every required format, ready for both print and digital use.
Aftercare & Guidance
I stay connected after delivery, making sure your new brand feels consistent and confident across every touchpoint.
My service packages
In every package, I always create two unique logo options for you to choose from, both based on a deep analysis of your brand and market.
I never use AI. Each logo reflects my experience, creative vision, and genuine care for your success. That’s why I don’t limit the number of revisions, the final price is fixed, and you can be confident you’ll love the result.
I never use AI. Each logo reflects my experience, creative vision, and genuine care for your success. That’s why I don’t limit the number of revisions, the final price is fixed, and you can be confident you’ll love the result.
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Essential Brand Kit
With this package, you get everything you need to launch (or relaunch) your business:- Your logo in all required formats;
- A color palette that helps you stand out from competitors;
- Font pairings that reflect your brand’s personality.
Bonus: Favicon and logo versions for social media platforms.
Price: 250€ (including VAT)
Timeline: 5 days -
Advanced Identity Kit
This 'golden middle' package includes:- Your logo in all necessary formats and sizes (including favicon and social media);
- A distinctive color palette;
- Font pairings that emphasize your brand’s character;
- A Logobook, a detailed brand guide that explains your identity rules, color use, logo spacing, and design dos & don’ts (it’s an essential document for any designer, agency, or printer who will work with your brand in the future).
Bonus: One free product design from my additional services (e.g., business card, packaging, etc.).
Price: 400€ (including VAT)
Timeline: 10 days -
Full Brand Book
This package gives your brand a strong foundation and a clear voice.
We’ll gather everything into a single, complete Brand Book, including:- Brand story, philosophy, and mission;
- Target audience and positioning;
- Visual identity elements (logo, color, patterns, and usage rules);
- Tone of voice, tagline, and photography style.
Bonus: Three free product designs from my additional services (e.g. business card, packaging, presentation, etc.).
Price: 1000€ (including VAT)
Timeline: 20 days
FAQ
The foundation of my logo is the mathematical symbol “greater than or equal to”, a reflection of both my mindset and my way of working with clients.
It means one simple thing: the result will always meet your expectations, but usually, exceed them.
The symbol is rotated to resemble the Cyrillic letter 'Л' subtly, the first letter of my name.
It means one simple thing: the result will always meet your expectations, but usually, exceed them.
The symbol is rotated to resemble the Cyrillic letter 'Л' subtly, the first letter of my name.
You can easily get in touch in any way that works best for you:
- Fill out the contact form, I’ll reach out shortly.
- Email me at valeria.vinnikova@leragraphics.com
- Send me a message on Instagram.
I’ll send you a detailed questionnaire to help me understand your business, goals, and preferences before we begin.
Revisions are unlimited. My goal is for you to be 100% happy with the final result, with no extra charges.
A 50% deposit is required to start the project, and the remaining 50% is due upon final approval. Payments are made securely via PayPal, Payoneer or Paysend.
I always check my designs for originality using the Global Database. You’ll only receive 100% unique logo concepts for review.
Absolutely! I always research and analyze your market deeply before starting. This ensures your logo fits your category perfectly and stands out globally.
Yes! My studio also offers website design and development. Let’s talk!
Simply fill out the form on my website, I’ll contact you shortly to confirm the details.
Your story deserves a visual voice.
Together we’ll craft a timeless logo and brand identity — made by people,
not by AI.
Let’s start your brand story!
Fill out the form below and I’ll get back to you within a day to discuss your project.
Independent Boutique Brand Identity Studio in Europe
Leragraphics is a small European practice creating minimalist, human-made logos and visual identities for startups and small businesses.
Human-Made Design, Not AI
Every logo is crafted by hand through research, sketches, and clear iteration. We don’t rely on AI prompts — we design with empathy and intention.
Logo & Brand Identity Design for Startups and Founders
Services include logo design, color system, typography pairing, brand patterns, and a concise brand guideline for consistent use.
Minimalist Logo Design for Germany, Austria, and Switzerland
We work with clients across DACH and the EU, delivering calm, timeless identities that feel clear and trustworthy.
Brand Guidelines & Visual Systems
We document spacing, color, type, and usage rules so your team and partners can apply the brand confidently everywhere.
Brand + Web (Landing Page)
Need a simple site to launch? We design and build a clean one-page website that matches your new identity and basic SEO.
Working Remotely, Based in Novi Sad, Serbia
Leragraphics collaborates online with clients in Germany, Austria, Switzerland, Portugal, the Netherlands, the UK, and beyond.