A graphic designer with over 10 years of experience in marketing, passionate about creating brand identities with meaningful elements and a simple and elegant style.
Explore my services
Hi, I am Lera.
Graphic designer with 10+ years in marketing, crafting meaningful, elegant brand identities.
Design that works.
I’m a graphic designer with a marketing soul. Before diving deep into design, I spent years inside the marketing engines of Adidas and Dell. That experience taught me a key thing: great branding isn’t just decoration —it’s strategy.Each element should speak with purpose, solve a business problem, and build trust with the people you care about most: your clients.
My logo features my dog, who's been living and traveling with my family for 12 years. He’s so handsome, I just had to turn him into a brand.
Design is where creativity meets meaning. I’m all about clear communication, big-picture thinking, and getting things done with care. I take every project seriously — and personally.
Design that works.
II’m a graphic designer with a marketing soul. My background at Adidas and Dell taught me that great branding is strategy — not just decoration. Every element should serve a purpose and build trust. My logo? It’s my dog — our travel buddy for 12 years. Too handsome not to be a brand.
I believe design is where creativity meets meaning. Clear communication, big-picture thinking, and a personal touch — that’s how I work.
It's a small & cozy coffee shop with a positive, friendly atmosphere, delicious coffee, and a bright design. It's a brand-new coffee shop so the customer asked to develop the minimum brand identity items set.
The customer appreciates the forms' simplicity and the colors' pureness. It was important to underline the sunny mood in the design which is not loaded with meaning. The chosen colors are bright but not flashy. They are cozy but contrast, inspire creativity, and create a positive atmosphere. All of them match perfectly with each other and give us the possibility to combine them in interesting ways.
The logo also emphasizes the customer's values & consists of easy-formed stripes. This solution will help the logo become well-known and customize its details to create designs for other items to combine them into a single corporate style.
Sailing yachts renting
COCOS sailing
Premium women clothes
Services:
Logo
Font pairing
Color palette
Package
Promo materials
Social media
The brand’s core values are honesty, transparency in production and pricing, and clear communication of fabric composition. To reflect this character, we chose a clean, sans-serif typeface and enclosed the name within a square — a symbol of structure and clarity. The color palette was inspired by natural tones to emphasize authenticity. The overall visual identity is rooted in simplicity and elegance.
Design & digital art conference
Services:
Logo
Font pairing
Color palette
Pattern
Package
Promo materials
Social media
Staff uniform
The task was to create a bold and creative identity for OFFF — the leading design and digital art festival for designers and art directors, creatives and digital agency managers, product owners, brand managers, startup founders — and anyone passionate about design and design thinking.
This is a design festival made for people — and by people. Every creator leaves their own unique mark, shaping the festival in their own way. That idea led me to the image of fingerprints — unique, closed loops that symbolize identity and individuality. I wanted to reflect this through overlapping gradient circles, intertwining and forming new shapes and colors — just like one designer creates something new, inspired by the work of another.
Digital conference
Services:
Logo
Font pairing
Color palette
Pattern
Package
Promo materials
Social media
Staff uniform
The task was to create a bold and creative identity for STRELA conference.
The identity is based on one of the conference themes — attention management. The concept is visualized through a metaphor of multiple bright lines, representing diverse audience interests and focus points, merging into a single arrow pointing in a defined direction.