CONTACT ME
Hi, I am Lera.
founder and brand designer behind Leragraphics,
a boutique studio focused on creating minimalist, thoughtful, and emotionally resonant identities.
With 10 years of experience in corporate marketing,
I build brands that feel clear, human, and genuinely refined.
Identity Portfolio a boutique studio focused on creating minimalist, thoughtful, and emotionally resonant identities.
With 10 years of experience in corporate marketing,
I build brands that feel clear, human, and genuinely refined.
Hi, I am Lera.
founder and brand designer behind Leragraphics, a boutique studio focused on creating minimalist, thoughtful, and emotionally resonant identities.
With 10 years of experience in corporate marketing, I build brands that feel clear, human, and genuinely refined.
With 10 years of experience in corporate marketing, I build brands that feel clear, human, and genuinely refined.
Design with intention.
Before founding Leragraphics, I spent years inside the marketing worlds of Adidas and Dell, learning how brands earn trust through clarity, story,
and thoughtful presence.
Today, I craft identities with the same principles:
minimalist on the surface, but deeply considered underneath.
Every decision carries meaning. Every detail is shaped by hand.
I create brands that feel personal, calm, and unmistakably human.
and thoughtful presence.
Today, I craft identities with the same principles:
minimalist on the surface, but deeply considered underneath.
Every decision carries meaning. Every detail is shaped by hand.
I create brands that feel personal, calm, and unmistakably human.
Why work with me
Creating meaningful brand identities for teams who value clarity, emotion, and real human design.
-
Fast Results
You’ll get your ready-to-use logo just 5 days after placing your order: quick, smooth, and stress-free. -
No AI. Just Human Creativity
Every logo is hand-crafted from real ideas: minimalist on the surface, but rich in meaning underneath. -
10+ Years in Marketing
With experience at Adidas and Dell, I know how strong brands are built through strategy, storytelling, and design that communicates real values. -
Personal Involvement
I’m deeply empathetic and personally invested in every project I take on.
Your story matters to me, and I’ll make sure your brand identity truly feels like you.
Thoughtful, Hand-Crafted Brand Identity for Modern Businesses
A selection of refined logo and identity projects designed with precision, empathy, and aesthetic clarity from concept to final brandbook.
Furniture Brand Identity & Logobook
The project included:
• Logo • Font pairing • Color palette • Package • Promo materials • Social media
The client approached us to rebrand their company, a producer of synthetic rattan and furniture made of it.
Because these pieces are all about comfort and leisure, the visual identity was crafted
to reflect tranquility, harmony, and a warm, welcoming vibe, inviting people to slow down and enjoy the moment.
The logo is a minimalist symbol inspired by a coiled strand of rattan, simple yet distinctive.
• Logo • Font pairing • Color palette • Package • Promo materials • Social media
The client approached us to rebrand their company, a producer of synthetic rattan and furniture made of it.
Because these pieces are all about comfort and leisure, the visual identity was crafted
to reflect tranquility, harmony, and a warm, welcoming vibe, inviting people to slow down and enjoy the moment.
The logo is a minimalist symbol inspired by a coiled strand of rattan, simple yet distinctive.
Bank Rebranding and Brandbook
The project included:
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
Bank Rebranding and Brandbook
The project included:
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
• Logo • Font pairing • Color palette • Photography • Bank cards • Signage • Promo materials • Social media • Employee badges • Official letterheads
It is a mobile, fast, and user-friendly bank that has launched numerous breakthrough products for the market and continues to delight entrepreneurs with its service.
Targeting a B2B audience brings its own rules. The key values to emphasize are: simplicity, transparency and honesty.
The minimalist logo is built around two intersecting circles, symbolizing the collaboration that transforms into the first letter of the bank’s name, establishing a direct visual link to the brand.
The outer form is simple and clean emphasizing the bank’s stability, predictability,
and reliability.
Coffeehouse Branding Project
This project includes:
• Logo • Font pairing • Color palette • Pattern • Package • Staff uniform
It's a small & cozy coffee shop with a positive, friendly atmosphere, delicious coffee, and a bright design. It's a brand-new coffee shop, so the customer asked to develop the minimum brand identity items set.
The customer appreciates the forms' simplicity and the colors' pureness. It was important to underline the sunny mood in the design which is not loaded with meaning. The chosen colors are bright but not flashy. They are cozy but contrast, inspire creativity, and create a positive atmosphere. All of them match perfectly with each other and give us the possibility to combine them in interesting ways.
The logo also emphasizes the customer's values & consists of easy-formed stripes. This solution will help the logo become well-known and customize its details to create designs for other items to combine them into a single corporate style.
• Logo • Font pairing • Color palette • Pattern • Package • Staff uniform
It's a small & cozy coffee shop with a positive, friendly atmosphere, delicious coffee, and a bright design. It's a brand-new coffee shop, so the customer asked to develop the minimum brand identity items set.
The customer appreciates the forms' simplicity and the colors' pureness. It was important to underline the sunny mood in the design which is not loaded with meaning. The chosen colors are bright but not flashy. They are cozy but contrast, inspire creativity, and create a positive atmosphere. All of them match perfectly with each other and give us the possibility to combine them in interesting ways.
The logo also emphasizes the customer's values & consists of easy-formed stripes. This solution will help the logo become well-known and customize its details to create designs for other items to combine them into a single corporate style.
Every project is unique, but the process is always clear and thoughtful.
My goal is to make branding easy and transparent for you, while creating a design that truly reflects your values, goals, and audience. From research to final delivery: you always know what’s happening and why.
Brand & Market Research
I start with an in-depth analysis of your brand, audience, and competitors. I’ll send you a detailed questionnaire to help me define what makes your business unique and how to translate it into a strong visual identity.
Direction Alignment
I create a moodboard, a curated collection of visuals that convey the tone and personality of your future brand. We discuss it together to make sure we’re aligned on the creative direction.
Concept Development
I design the first identity concepts, including logo, color palette, and typography: all integrated into a cohesive visual system.
Logo Originality Check
Before presenting the concepts, I verify logo uniqueness through the Global Database to ensure your design is original and protected.
Concept Presentation
You receive two refined, near-final logo concepts presented with mockups showing how each design looks in real-life applications (packaging, stationery, social media, etc.).
Finalization
Once you select your preferred concept, I refine and develop all logo variations: color, black & white, and simplified versions for different use cases.
Delivery of Final Files
After final approval, you receive the complete set of all finalized designs in every required format, ready for both print and digital use.
Aftercare & Guidance
I stay connected after delivery, making sure your new brand feels consistent and confident across every touchpoint.
Branding services
In every package, I always create two unique logo options for you to choose from,
both based on a deep analysis of your brand and market.
I never use AI. Each logo reflects my experience, creative vision, and genuine care for your success. That’s why I don’t limit the number of revisions, the final price is fixed, and you can be confident you’ll love the result.
both based on a deep analysis of your brand and market.
I never use AI. Each logo reflects my experience, creative vision, and genuine care for your success. That’s why I don’t limit the number of revisions, the final price is fixed, and you can be confident you’ll love the result.
-
Essential Brand Kit
With this package, you get everything you need to launch (or relaunch) your business:- Your logo in all required formats;
- A color palette that helps you stand out from competitors;
- Font pairings that reflect your brand’s personality.
Bonus: Favicon and logo versions for social media platforms.
Price: 250€ (including VAT)
Timeline: 5 days -
Advanced Identity Kit
This 'golden middle' package includes:- Your logo in all necessary formats and sizes (including favicon and social media);
- A distinctive color palette;
- Font pairings that emphasize your brand’s character;
- A Logobook, a detailed brand guide that explains your identity rules, color use, logo spacing, and design dos & don’ts (it’s an essential document for any designer, agency, or printer who will work with your brand in the future).
Bonus: Social Media Kit.
Price: 400€ (including VAT)
Timeline: 10 days -
Full Brand Book
This package gives your brand a strong foundation and a clear voice.
We’ll gather everything into a single, complete Brand Book, including:- Brand story, philosophy, and mission;
- Target audience and positioning;
- Visual identity elements (logo, color, patterns, and usage rules);
- Tone of voice, tagline, and photography style.
Bonus: Pitch Deck.
Price: 1000€ (including VAT)
Timeline: 20 days
Enhance Your Branding
These services are offered exclusively as add-ons to our main packages.
Social Media Kit
A set of branded templates for a consistent and professional presence across your social platforms.
What’s included: 3–5 post templates, 2 story templates, Covers for Facebook / LinkedIn, Icons & basic assets.
Price: 100€ (including VAT)
What’s included: 3–5 post templates, 2 story templates, Covers for Facebook / LinkedIn, Icons & basic assets.
Price: 100€ (including VAT)
Pitch Deck
A clean and minimal presentation designed to communicate your story, idea or product with clarity and impact.
What’s included: Layout design, Typography & structure, Visual accents, Export to PDF/web.
Price: 200€ (including VAT)
What’s included: Layout design, Typography & structure, Visual accents, Export to PDF/web.
Price: 200€ (including VAT)
Landing Page Design
A clean, conversion-focused landing page designed to present your brand with clarity and confidence.
Built on Tilda with thoughtful structure, minimal layouts and easy-to-use content blocks.
What’s included: Structure & wireframe, Full visual design, Desktop + mobile layouts, Basic animation (optional), Export-ready assets.
Price: 700€ (including VAT)
Built on Tilda with thoughtful structure, minimal layouts and easy-to-use content blocks.
What’s included: Structure & wireframe, Full visual design, Desktop + mobile layouts, Basic animation (optional), Export-ready assets.
Price: 700€ (including VAT)
FAQ
The foundation of my logo is the mathematical symbol “greater than or equal to”, a reflection of both my mindset and my way of working with clients.
It means one simple thing: the result will always meet your expectations, but usually, exceed them.
The symbol is rotated to resemble the Cyrillic letter 'Л' subtly, the first letter of my name.
It means one simple thing: the result will always meet your expectations, but usually, exceed them.
The symbol is rotated to resemble the Cyrillic letter 'Л' subtly, the first letter of my name.
You can easily get in touch in any way that works best for you:
- Fill out the contact form, I’ll reach out shortly.
- Email me at valeria.vinnikova@leragraphics.com
- Send me a message on Instagram.
I’ll send you a detailed questionnaire to help me understand your business, goals, and preferences before we begin.
Revisions are unlimited. My goal is for you to be 100% happy with the final result, with no extra charges.
A 50% deposit is required to start the project, and the remaining 50% is due upon final approval. Payments are made securely via PayPal, Payoneer or Paysend.
I always check my designs for originality using the Global Database. You’ll only receive 100% unique logo concepts for review.
Absolutely! I always research and analyze your market deeply before starting. This ensures your logo fits your category perfectly and stands out globally.
Yes! My studio also offers website design and development. Let’s talk!
Simply fill out the form on my website, I’ll contact you shortly to confirm the details.
Your story deserves a visual voice.
Together we’ll craft a timeless logo and brand identity — made by people,
not by AI.
Together we’ll craft a timeless logo and brand identity — made by people,
not by AI.
Let’s start your brand story!
Fill out the form below and I’ll get back to you within a day to discuss your project.
Boutique Brand Identity Studio in Europe
Leragraphics is an independent boutique studio creating minimalist, human-made logos and visual identities for startups, founders, and small businesses across Europe.
Hand-Crafted Design, Not AI Generated
Every logo is created manually through research, sketching, and thoughtful iteration. No AI prompts — fully human-made design built with clarity, empathy, and intention.
Logo & Brand Identity for Startups
Our services include bespoke logo design, color systems, typography pairing, brand patterns, and complete brand guidelines for consistent visual communication.
Branding for Germany, Austria, Switzerland, Netherlands, Portugal & the UK
We collaborate remotely with clients across DACH, the Netherlands, Portugal, the UK, and the EU — delivering calm, timeless identities rooted in clarity and trust.
Visual Systems & Brand Guidelines
We prepare precise visual systems, including color rules, type hierarchy, spacing standards, and usage guidelines for digital and print applications.
Landing Page Website Design (Tilda)
We design clean, conversion-focused landing page websites using Tilda — including UX structure, wireframes, mobile layouts, custom visuals, animations, and brand-aligned assets.
Social Media Kit Design
We create polished social media kits with branded templates for Instagram, Facebook, and LinkedIn — posts, stories, covers, highlight icons, and visual assets.
Pitch Deck Design for Startups
We design minimal, impactful pitch decks with strong layout, typography, and visual storytelling — optimized for investors, presentations, and startup fundraising.
Based in Novi Sad, Working Worldwide
Leragraphics is based in Serbia and works with clients in Germany, Austria, Switzerland, the Netherlands, Portugal, the UK, and worldwide.