01
From corporate marketing to independent practice
From corporate marketing to independent practice
Projects
Home
About
Services
I don’t count revisions
If you’re still reading this on my website, it means I still haven’t had a reason to regret that decision.
In conversation
you’re
With the designer
2026
CONTENTS
From corporate
marketing to
independent practice
marketing to
independent practice
01
What makes design
feel right
feel right
02
Inside the practice
03
The founder behind the brand
04
In many ways, I was raised by corporations. Before founding my own studio, I spent ten years working in marketing at Adidas and Dell. Those years shaped the way I work: with professional etiquette, respectful communication, transparent processes and a deep respect for both my own time and the time of others.
My experience covered both B2B and B2C marketing, from large-scale and exclusive business events to PR and digital communications. In 2024, I brought everything I had learned together and started my own business, focusing on the field that inspires me most: brand identity and visual systems.
Today, I create something new, but always with strategy, consistency and future growth in mind.
02
04
03
02 WHAT MAKES DESIGN FEEL RIGHT?
Good brand design should be easy to use, clear to understand and pleasant to experience.
06
05
CAN YOU TELL WHEN A BUSINESS HAS GENUINELY CARED ABOUT ITS DESIGN?
Thoughtful design creates a sense of care from the very first interaction.
Even if people cannot explain exactly why, they notice it.
You can always feel it.
It appears in the small details: the way information is organised, how packaging feels in your hands, how easily a website works and how consistently the brand communicates.
It appears in the small details: the way information is organised, how packaging feels in your hands, how easily a website works and how consistently the brand communicates.
LERAGRAPHICS SYMBOL
Inspired by the mathematical sign “greater than or equal to”
It represents a simple principle: every client should receive no less than what was promised, and, whenever possible, more.
It is a reminder to approach every project with responsibility, generosity and genuine involvement.
It is a reminder to approach every project with responsibility, generosity and genuine involvement.
07
2 PROJECTS AT A TIME
The formula that allows me to maintain focus without losing perspective. I can stay deeply involved in each business, respond thoughtfully and give every decision the attention it deserves.
My clients communicate directly with me, and I personally guide every project from the first conversation to the final files.
03 INSIDE THE PRACTICE
The founder behind the brand
My clients are the founders of start-ups, independent studios, apps and family-run businesses
You are an essential part of the project.
The identity must first work for the business, but I also want you to feel personally connected to it. My goal is for you to wear your brand’s symbol proudly, place it on your business cards and enjoy telling friends and colleagues about the hidden meaning behind it, one that feels important to you.
The identity must first work for the business, but I also want you to feel personally connected to it. My goal is for you to wear your brand’s symbol proudly, place it on your business cards and enjoy telling friends and colleagues about the hidden meaning behind it, one that feels important to you.
Let’s create
what comes next
what comes next
Every thoughtful brand starts with a conversation. Tell me a little about your business, your idea and what you would like to create and I’ll get back to you with the next steps.
Tell me about your project